IngBoo offers a bundle feature for its publisher partners. This allows the publisher to create a URL that resolves to a preview list of multiple information sources. It is also possible to create "bundles-of-bundles". We just launched this with ProAssisting. Their announcement can be found here. To see what the bundle-of-bundle does, click on this link.
The basic bundle turns an otherwise static list of links, into a live preview of content sources. The preview can be consumed by the user before deciding to subscribe. Once a decision has been made, the subscription process is one click away. This experience changes the equation for content syndication via RSS. As you may know, RSS adoption has stagnated at 11%, primarily because it doesn't cater to the online community at large. Early adopters and news professionals have gone through the hurdles of making it work. However, mass-adoption requires a seemless experience. That is what IngBoo delivers.
Wednesday, October 28, 2009
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