We have argued that connected users are loyal users. Users who connect with intent are also on a mission. Publishers spend significant advertising money on SEO to get users to visit their sites. Once the user is there, you want to capitalize on the investment. In retail, the average transaction is $167. This is a high-involvement exercise where the user will visit, on average, 6 web sites before purchase, not necessarily the same site. How can the publisher establish a mutually beneficial relationship on the first visit? How can the publisher increase the probability of a revisit? Today Deals of America went live with sticky deal search by IngBoo.
This feature allows the consumer to track updates to a deal search. Notifications go out when there are new deals available, for example.
0 comments:
Post a Comment