Technorati Now Using IngBoo Web Syndication

Today, Technorati launched their new web syndication solution using the IngBoo service. They have implemented sticky search and tag tracking features.

If you do a search, the results are now displayed with an option to subscribe to changes to the search results. Look for the blueish button with "RSS" on it.

Also, under the tags tab, you can pick tags and then subscribe to updates as well.

These are two very powerful features, tied to consumer-intent.

Google to Search - IngBoo to Track

We now launched an integrated Google/IngBoo search experience on our portal at IngBoo.com. It allows you to search anything on the web via a regular Google search and then set up a sticky search for it.

First you enter your search term in the normal search window. In my example, I use "ipad". After the IngBoo results show, you will see an option to search Google.

After clicking, you will see the Google search results. You will also see a button that allows you to track the search.

Clicking on Track Search button will add the search to your subscription list for future updates.