The Future of RSS - Is There a Future for RSS?

Several years ago (ages ago in the Internet World), Really Simple Syndication (RSS) emerged as the new cool technology for web syndication. Since then, its adoption has stalled, even declined according to some people. With the emergence of social media (e.g., Twitter, Facebook) and their social syndication platforms, RSS seems hopelessly out of fashion. What is then the future of RSS, if there is a future at all?
The reality is that RSS is pervasive on the web, has achived massive adoption by web publishers and is a widely accepted standard (albeit a lot of variations) for content syndication. In fact, RSS is now being used exactly as it should, a technology for content syndication between publishers and applications. Its use as a widely adopted consumer tool is destined to fail though. It is a technology first and foremost. RSS readers have primarily proven themselves in the early adopter community.
RSS is going to be around for a long time. It will continue to develop as new content and standards emerges on the web. The uses for RSS are only limited by our own imagination. The RSS feeds are now combined with social media applications, such as Facebook Fan Pages and Twitter, creating new syndication channels. There are many more developments going on in this area alone. IngBoo and other companies continuously come out with new innovative ways to leverage content feeds and social media.

We Like Jobs!

We recently began rolling out our subscription feature for Facebook. It makes full use of Facebook Like, adding two key elements to an already great social plug-in:

1. Connect and share continuously, and
2. User-defined (call it "intent" if you like) context for the connection.

More and more people call Facebook home (over 500M in fact). Consequently, the news feed is becoming an important starting point. What if I can get relevant job listings posted to my news feed? With IngBoo this is now possible. We have launched partners that connect the Facebook user via a complete job search, for example Startupers. In other cases, users connect over pre-defined tags (a.k.a., keywords, channels). Rozee is such an example. While users may be reluctant to share their job listings, they are quickly adopting the idea of receiving them in their Facebook News Feed.

Other job sites link their RSS feeds to Facebook using IngBoo. SEO Jobs Finder is a great example of this.

Everyone benefits from expanded reach for job searches. The job seeker has a better chance of seeing a new opportunity in a timely fashion. The job sites see more revisits.